UCLA Fund Blue & Gold Campaign

Through an integrated, cross-media campaign spanning direct mailings, campus posters, campaign give-aways, email campaigns, and a microsite with live giving stats and counters, we helped the UCLA Fund succeed in reaching over 3,000 individual gifts in their Blue & Gold Challenge. This triggered an additional donation of $100,000 from Challenge donors. This year's Challenge was their most successful yet.

Role: We design and development, email campaign design and managment